If your company is planning a big group outing or event, you may want everyone to have a matching shirt. There are several reasons for having team uniforms for company events, besides just brand awareness, though that is important as well. Company outings and events can be fun and morale building for your employees and team as well as good marketing for your company, all in one.
You may want team uniforms for company events to ensure that everyone is clearly representing the company. While not always and certainly depending on the people, there can be a certain level of freedom during company events, but the reality is, the employees are still representing the company during these events, and a team uniform or matching shirts can be a great reminder of this. This can help ward off any potential issues that could arise later during the event, especially if it is stressed to everyone that they will be representing the company at all times during the event by wearing the same shirts.
Team uniforms have a way of bringing us all together and making us look more like a team. We all know how perception can influence reality, so this may be a great area to test that out. If your team has been struggling to work together and you are trying to bring them together for some team building, then having a uniform for everyone to wear is a great first step. In many cases, team building can be needed due to a variety of social classes, backgrounds, and personalities coming together and not meshing in the best way. If that's the case, and something that the team is struggling with, putting everyone in the same uniform puts everyone on the same playing field, so to speak. Everyone is dressed the same, and having to tackle the same type of leadership and teambuilding tasks, which means everyone is on the same level, regardless of their work position. This can be very beneficial to helping start a good conversation and really getting the team to work together. Even the newest employee can feel equal with the oldest for a little bit, which can foster good communication and good teamworking skills.
At a company-wide sports game, the last thing you want to do is go against a team that has matching uniforms whereas your group is mismatched. It'll make you look like the underdogs right from the start. Instead, if you take the time to pull together team uniforms for the company sports game, you all will look like winners. Even if you can't play the game all that well. Appearances make a big difference in who people cheer for, and it'll be a great way for you to bring a fun twist to this game. The team can collaborate on what your mascot will be or even a team name which can be put on the custom uniforms. It takes it from a friendly game to a competition, where only one team can come out on top, and in matching uniforms, your team has shown up to win.
Finally, team uniforms for company events can give your employees a sense of pride. Whether the event is a fun sports game with different departments making up different teams or it's a charity walk that the entire company is participating in, your employees can get a real sense of pride from wearing matching team uniforms, representing their company, and themselves.